As a professional advertisement manager I developed quite a perception of what life should mean for someone like me, but after getting my sports car detailed and professionally washed in Saskatoon, SK, Canada yesterday my perception completely changed. As you’d expect, this whole experience has been rendered into a metaphor for understanding what a good ad should be. Now, after driving in my freshly washed automobile from Saskatoon, I see now that things that are slick, sparkly and shiny are a very good thing and can make the eyes pop when they see them.
I used to think an ad shouldn’t be too flashy but I was wrong. There’s nothing like a flashy car. I used to get your average car wash and it did the job. People would vacuum my seats, wipe down the dashboard, pressure wash the exterior, but…. oh boy! It doesn’t quite compare to getting the paint touched up, getting a fresh coat of protective polish, getting my engine detailed, all my headlights slick and clean, my seats steam cleaned, etc. After getting professional car cleaning I see now what all the Need For Speed hype is all about. Now I know why people watch Fast and Furious and love seeing sexy, shimmering vehicles zooming down the busy streets of urban areas. Saskatoon isn’t quite the kind of city you’d see a Fast and Furious movie being filmed, but while I was there a girlfriend recommended Auto Detailing Saskatoon because after my road trip there my car really needed it. All I can say is that she was right!
I drive a two-door, convertible BMW from 2016 and it used to be the car of my dreams. Well, the dirty version of it used to be the car of my dreams but now that role is taken by my new car! Sorry if you’re confused but, yes, my new car is still the same car I used to drive but it only feels like a new car because IT’S SO CLEAN!
I remember I had a series of 8 thoughts when I first saw my car looking so perfectly detailed:
- Oh my goodness, what in the world am I looking at?
- Is this even my car?
- Wait, this must be someone else’s car.
- Yup, this car isn’t mine. There’s no way.
- Wait, could it be my car?
- Hey, that guy is waving at me. He’s pointing at the car.
- Oh my goodness, this really is my car!
- My whole perception of life has changed!
I must admit I paid a good amount of money to get my car detailed, and usually I wouldn’t even consider paying that much. But I don’t regret it! From now on I’m going to get my car cleaned by experts every time. It even seems to drive better, probably because of the engine detailing. Now I must apologize for spieling about this. It’s time to talk about this as a metaphor for advertisement.
Auto Detailing as a Metaphor for the Perfect Advertisement!
Just like how you’d expect to have a good ad pop out and catch your attention, so does a shiny, slick sports car zooming down the road. But did you ever think of what would happen if you polished up that ad even more, made it sparkle and shimmer with even more vibrancy? Well, the same things happens to the detailed car! That’s right, a good ad can be made even better by polishing it up just like you’d polish a vehicle, and the effects are analogous. So next time you’re trying to write the perfect ad don’t stop when you think it will pop for people who might be interested. Wait a second, take a second glance and polish that ad up even more. The effect will be tenfold for working that extra mile.
So thank you Auto Detailing Saskatoon for changing not only my perspective on life but for changing the way I look at advertisement. In all my years of working in this business, thinking I was so good at what I do that I can blog about it, I never would have thought my mind would have changed so dramatically over something so simple as a car wash. I don’t go to Saskatoon often but next time I do I know where I’ll be going to get what I need. Now I’m even thinking about buying a new car! Yup, it’s dangerous, but like I said my perception of life has changed. I love cars more than I’d ever thought!
I hope this metaphor can help with your next ad campaign and if not then I at least hope you enjoyed reading my story. Thanks for reading!
Greetings and apologies for the lack of posts lately. We’ve been super busy with many projects, but we plan to get back to active blogging soon. We have some exciting news we plan to share with our readers in upcoming weeks. So stay tuned! One post we’ll be posting soon is about the perfect ad, and we’ll be suing examples applicable in the real world. We hope to teach people who are new at advertising great tips to make their ads literary let alone effective. Thanks for your patience!
If you’re new here and would like to see what we’re all about, visit our blog.
The authors of this blog at American Digital Ad Scripts has a cool story to tell. Over the Holidays we went to Victoria BC as a team to visit some friends and family as well as make some business proposals. If you don’t know, and we don’t blame if you if you don’t, Victoria is a small city in British Columbia, a province on the West Coast of Canada.
Our team split apart for most of the trip as we each had different things to do. I was mainly there to visit my old best friend from high school. He’s kind of a funny tale. He went to the University of Victoria for six years taking history courses but now he’s a window cleaner. He was kind of busy with work while I was there, but I couldn’t complain because I was able to stay at his house and play on his PS4 while he was away. I hadn’t played video games in nearly a decade and so the new graphics on the PS4 blew my mind. It was also nice to take some time off stressful work without feeling bad about it, for I had been working my face off all year with minimal relaxation.
When my friend wasn’t out cleaning and washing windows across Victoria BC with his squeegee, we were hanging out back like we used to do in high school. We enjoyed Canadian beer, Canadian sports and all things Canadian. I learned a lot about the subtle differences in culture compared to American culture. For instance, traffic there is a lot more polite and even when you cut somebody off they wave hello at you. I never thought this could have been true until I saw it for myself. Another difference is in work ethic. I always thought I was strange for working so hard compared to my lazy, over-weight American neighbors. But while I was in Victoria BC, Canada, I realized I don’t work hard enough. There were so many nice, rich houses and fancy cars my neck was nearly breaking from all the turning it had to do. My friend is a perfect example of how hard people work there. He loves providing window cleaning Victoria BC services for the company he works for, not only because he loves and respects his employer but he cleans windows for a lot of rich people and often gets ridiculous tips and bonuses. I never would of thought a window cleaning company could hustle so hard, and I learned a lot and gained a lot of respect for Canadian work ethic. My friend even worked on Christmas Eve! He’s crazy!
If it wasn’t for his craziness, I wouldn’t have had this story to share with my friends when I came back home to USA. No one believed me when I said people in Victoria, even window washers, work harder than most people in USA, but they will when some of them come out with me this year in 2019. They want to see it for themselves. Only a tourist can truly see how Victoria is an academic, professional city as most of the people I talked to there said out loud that Victoria was for old farts and boring golfers. Maybe they were partly right, but also wrong in a lot of ways. I got nothing but love for Victoria BC and my window cleaning friend’s hard work habits.
So if you’re ever looking for a place to retreat yet also get inspiration and see what hard work really looks like, consider Victoria. For Christmas my friend and I went further north up Vancouver Island. The nature there is wonderful and I highly recommend it for tourists. Anyways, just wanted to share all that because many friends were wondering how my trip went. My team came back with stories of their own and they have nothing but good things to say about Victoria BC, too.
Thanks for reading!
This falls into the biggest question of all: Is writing online literature? It’s no wonder why this question can be asked, because the classical definition of what literature means is quite clear.
Literature is written works, or published books and writings. This has nothing to say about “typed” material or books only “published” online. Despite this ambiguity, the pros at American Ad Scripts, specialists in writing elegant ads that can be compared artistically to poetry and prose, would like to argue that, yes, an online advertisement is literature. In ways, an advertisement can have just as big as an impact on mankind as a best selling book or a five star movie script. Ads, however, impact us in our subconscious more so than blatant writing analyzed in our frontal lobes.
However, with this claim out of the way, let us not forget that there is a finer definition of literature that ads do not fall into. No one in 200 years from now is going to show a 21st-C advertisement to their literature class and say, “Now this is a true piece of art we can all learn from.” Literature in it’s elitist sense is a work of elegant writing that deserves to be passed down through generations. Since ads are considered derogatory, they do not receive the kind of praise that prose and poetry do. Though we may argue that ads are good for mankind and should not be derogatory, we still understand that ads are not as capable at telling stories as book are. A book can be riddled with hidden meaning that may never get deciphered completely whereas a short ad you skim across may only be able to make some fine points about life.
To conclude with a satisfactory answer, yes, online ads, or online writings in general, are literature, but not in the elitist sense, and for a good reason.